Strategic Marketing, Growth Planning & Program Management Expert
Experienced in Strategy, Marketing Communications, Business Development, General Management
Equally adept at enterprise and consumer marketing with primary interest and expertise in B2B marketing
With a career that started in 1998 in marketing services, Gagan's expertise spans marketing, business development, corporate and business strategy covering diverse geographies, including South Asia, South East Asia, the Middle East and Europe. He is recognized predominantly for his work in the development of innovative approaches for and implementation of complex programs focused on corporate and offering-level go-to-market.
Gagan has worked in marketing and sales enablement leadership roles with large multinational corporations including JWT Advertising (WPP Group), Jones Lang LaSalle (JLL) and Serco International. In his capacity, initially as an independent consultant and subsequently as the founding lead of a consulting practice, Gagan has further advised corporations from a wide range of sectors on go-to-market and strategic marketing program design and implementation.
YEARS
Across diverse organizations - start-ups, mid-market companies and large MNCs in operational, program and business leadership roles
SKILL AREAS
Expertise spanning topline growth practices - GTM, strategy, brand & marketing, communications, business development and bid management
SECTORS OF EXPERTISE
High degree of sectoral understanding - across a range of B2B and consumer sectors offering services that directly impact business outcomes
Founded 2013, a strategic consulting and program management firm
Founded 2024, technology products venture
Worked as an independent consultant and, earlier, as Principal Consultant with Quadrant 4, a consulting firm which offered strategic advisory and fractional CMO services - working with clients in diverse sectors including real estate development, project management, architectural design & construction, agritech and others
Was part of the start-up management team and worked as Vice President for marketing and business development for this large Integrated Facility Management (IFM) services corporation. Was an integral part of the group, with responsibility for communications, that led the LSE listing of Mortice, Tenon's parent corporation
Hired at an Associate Vice President equivalent ("Contract Manager") grade and reporting into the CEO, was part of the commercial group, leading marketing, bid management and go-to-market with the management services enterprise originally named Serco Gulf (subsidiary of UK-headquartered Serco Group), later rebranded Imdaad
Was an Associate Director and India head of strategic marketing, working as part of a regional team. Worked closely with the Indian business to deploy best practice in business development marketing and develop strategic approaches to the company's topline growth. Was recognized with an Asia Pacific CEO award for marketing
Joined IPAN, a communications consulting practice and part of JWT Advertising, as Associate Director to lead a major pan-India account. Eventually moved to managing the Bangalore branch. As part of this stint, also submitted a paper on global brand approaches to the parent WPP Group, which was recognized with an Atticus Award
TSIX was amongst the pioneers of business and marketing process outsourcing and I was a Core Team Member who drove diverse practices including operations, process design, go-to-market conceptualization and investor marketing. Was a member of the founding management team and worked closely on business strategy, direction-setting
iVista was amongst the earliest providers of web design / development and interactive digital presentations. As Project Manager, I led all assignments from the firm, with end-to-end responsibility for client services, team management and back-office project administration. Led over 100 assignments for a range of client companies, including large multinational corporations
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